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How a Centralized Data Infrastructure Platform Can Maximize Marketing Potential

In this day and age, having accurate data is essential to successful marketing. Marketers depend on..

Unlocking the Power of Data to Boost Subscription Renewals: The PharmEasy Plus Success Story and Beyond

In today's highly competitive market, subscription-based businesses must focus on retaining customer..

Segmenting Customer Needs and Attitudes

Do you know what's more important than having a great product or service? It is knowing your custome..

Findability 101: Helping Users Navigate Your Product

In a world where information is constantly at our fingertips, finding what we're looking for should ..

Leveraging AARRR framework for data-driven decision-making and optimization

Are you a data leader, founder, or analyst looking for effective ways to optimize your organization'..

User-Centric Design: Essential Usability Testing Methods

Someone wise once said, "If you think user experience is expensive, try building a product that nobo..

Designing for Users: A Comprehensive Guide to Gaining Insights from Usability Studies

Before starting our discussion today, let us take the example of Airbnb and Craigslist to understand..

Troubleshooting Common Issues and Solutions to MongoDB ETL Errors

MongoDB is a popular NoSQL document-oriented database that allows for flexible and scalable data sto..

Measuring Customer Delight with Kano Model: A Step-by-Step Guide and Case Studies

Who here does not like the iconic 1984 martial arts movie "The Karate Kid"! In the movie, the wise a..

Unlocking the Power of a Data Platform: Lessons from Uber and Airbnb

Businesses of all sizes are increasingly turning to data platforms to unlock the power of their data..