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Data Visualization 101: Types, Examples and Beyond

Imagine this: You have a dataset with more rows than there are grains of sand on a beach. It's a tan..

How ChatGPT Has Affected The World Of Marketing

Before we go ahead with the blog, let us understand the importance of AI and ML in marketing with a ..

You can Nurture both Leads and Customers - True or False?

Picture this: A coffee shop that serves the perfect latte every time but never bothers to ask their ..

Data-Driven Marketing: Understanding Marketing Mix Modeling

Old Spices' "The Man Your Man Could Smell Like" campaign is a fully loaded campaign. The campaign le..

How Licious Leveraged Gamified Rewards to Double Customer Retention

In the contemporary digital landscape where competition is rampant and nearly every application come..

Maximizing Profits: The Importance of Pricing Strategy in Business Success

Before getting deep and down into the entire world of "pricing," let us look at two companies to und..

Why Organizations Should be Using DBT: A Comprehensive Guide

Data modeling and engineering are essential parts of any big data project. DBT, or Data Build Tool, ..

Future of Product Analytics: Impact of AI and Machine Learning

Every time we sit to eat, our mind ideally goes to watch that one show we have watched 100 times but..

Data Modeling 101: The Importance of Data Modeling in Data Engineering/Analytics

Have you ever wondered how large organizations manage and analyze large volumes of data? That's wher..

Positioning 101: Creating a Unique Brand Identity

Let's say you're in the market for a new pair of running shoes. You're considering two brands: Nike ..