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Unlocking the Power of a Data Platform: Lessons from Uber and Airbnb
Businesses of all sizes are increasingly turning to data platforms to unlock the power of their data..
Data Platform
Creating Customer-Centric Products: A Guide for Product Developers
Imagine you've developed the perfect product, one that marries cutting-edge technology with elegant ..
Product
Understanding Customer Loyalty: How to Measure Customer Loyalty and Advocacy
Just like you have friends who have your back no matter what, loyal customers repeatedly choose to d..
Marketing
MarketingOps 101: Enabling Marketing Teams to Operate More Effectively
Hey there, marketing enthusiasts! In the ever-evolving world of marketing, it's no secret that havin..
Maximizing Profit and Customer Satisfaction: Understanding and Reducing Online Returns
It's always fun to indulge in shopping. Be it a pink jumpsuit or the latest Samsung model on Amazon,..
A/B Testing Explained: Going Beyond the Basics with Examples
Before getting all technical and diving deep into the world of A/B testing, let us first get a littl..
Understanding When Data Creates a Competitive Advantage and When It Does Not
Data has become increasingly important in the modern business landscape, with many companies leverag..
Data Engineering
Top MongoDB ETL Tools: A Comprehensive Guide to Syncing Your NoSQL Data
MongoDB has become an increasingly popular database management system due to its flexibility and sca..
Performance Marketing, from Theory to Practice: A Conversation with Arjun Dangi
Arjun DangiData Analytics | Performance Marketing | Marketing AnalyticsUltrahumanLinkedIn: Arjun Dan..
User Interviews
A Guide to Measuring Brand Lift After a Marketing Campaign
Brand lift is a term used by marketers and advertisers to measure the impact of their campaigns on t..
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