Marketing

How ChatGPT Has Affected The World Of Marketing

Before we go ahead with the blog, let us understand the importance of AI and ML in marketing with a ..

You can Nurture both Leads and Customers - True or False?

Picture this: A coffee shop that serves the perfect latte every time but never bothers to ask their ..

Data-Driven Marketing: Understanding Marketing Mix Modeling

Old Spices' "The Man Your Man Could Smell Like" campaign is a fully loaded campaign. The campaign le..

Positioning 101: Creating a Unique Brand Identity

Let's say you're in the market for a new pair of running shoes. You're considering two brands: Nike ..

How a Centralized Data Infrastructure Platform Can Maximize Marketing Potential

In this day and age, having accurate data is essential to successful marketing. Marketers depend on..

Segmenting Customer Needs and Attitudes

Do you know what's more important than having a great product or service? It is knowing your custome..

Understanding Customer Loyalty: How to Measure Customer Loyalty and Advocacy

Just like you have friends who have your back no matter what, loyal customers repeatedly choose to d..

MarketingOps 101: Enabling Marketing Teams to Operate More Effectively

Hey there, marketing enthusiasts! In the ever-evolving world of marketing, it's no secret that havin..

Maximizing Profit and Customer Satisfaction: Understanding and Reducing Online Returns

It's always fun to indulge in shopping. Be it a pink jumpsuit or the latest Samsung model on Amazon,..

A/B Testing Explained: Going Beyond the Basics with Examples

Before getting all technical and diving deep into the world of A/B testing, let us first get a littl..