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A Guide to Measuring Brand Lift After a Marketing Campaign
Brand lift is a term used by marketers and advertisers to measure the impact of their campaigns on t..
Marketing
Navigating the Customer Journey: How Mapping Can Improve Your Business
If history has taught us anything, it is that maps always lead to amazing treasure chests. Quite sim..
Breaking Bad with Customer Analytics: A Netflix Perspective
Customer analytics is the process of using data and statistical methods to understand and predict cu..
Customer Analytics 101: A Beginner's Guide to Transforming Your Business
In today's competitive business landscape, understanding and serving customers is more important tha..
A Comprehensive Guide to Market Research: Methods, Types, and Examples
If you're tired of making important business decisions based on nothing more than a hunch and a flip..
Effective Marketing for B2B Companies: Role of Customer Segmentation
Welcome to our blog on effective marketing for B2B companies! Are you tired of throwing your marketi..
Effective Marketing for B2C Companies: Role of Market Segmentation
Are you tired of your marketing efforts falling flat? Fear not, dear reader! We have the solution f..
Master Marketing Strategy in Less than 20 Minutes
Marketing strategy refers to the overall plan that a company or organization uses to market its prod..
Modern Marketing Analytics: A Fun 5 Minute Introduction
For decades, marketing used to be a trial-and-error method. The more important the work, the higher ..
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