Skyber - Driving commerce enablement via Enterprise SaaS
Skyber is an Enterprise SaaS and B2B Commerce platform that aims to digitalize, optimize and streamline business transactions by bringing multiple stakeholders of the transaction into one single and unified platform. Skyber is the only tool a business would ever require.
Founded in 2019, with the new product launch Skyber is aiming to provide freedom to businesses from the shackles of managing multiple things and compressing their whole business to one single dashboard.
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"Datazip got us to our desired efficiency level very quickly. I can rely on their infrastructure and have the confidence that I will get all my data from multiple sources in one place in the desired time frame. Additionally, Datazip eliminates the human effort to set up integrations and manage data warehouse, so now I can focus on extracting insights. I also appreciate the quick support.
Sai Sathwik (Product @ Skyber)
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Challenge - Creating a unified user funnel after combining data from multiple sources like Mixpanel, Google Analytics, Google Adwords, Facebook Marketing, and Google play store.
As an Enterprise SaaS and B2B Commerce platform, Skyber aims to be more than just a platform by providing information and knowledge to users.
Just after the launch of the product, Skyber wanted clear visibility of all their data from multiple sources for better attribution, data-driven strategy, and acquisition
Here’s what they asked Datazip to do :
Connect multiple data sources.
Within each source, refresh at the specific frequency.
Ensure the data pipeline is consistent and resilient.
Ensure the Data is 100% accurate.
“In enterprise SaaS, we must ensure that every piece of data adds value.”
- Eashan (Co-founder @ Skyber) .
If not for Datazip, Skyberwould have invested around ~ 4 x 3000$ = ~12,000$ on the team after waiting for ~ 6 months to hire the right team which too would come with high attrition. Once the key members of the team leave Skyber, the new team would build the data stack with proprietary tools all over again as they may find it very hard to maintain the existing data stack technology that they are not familiar with. This would run endlessly every couple of years challenging any benefits coming out of internal data teams, thus building and maintaining a data platform in-house could not fulfill Skyber’s growing & urgent data requirements. In a function where consistency is critical, they needed to find a reliable and flexible partner, enabling them to trust their dashboard and make data-driven decisions.
Scaling with Datazip
Partnering with Datazip was immensely fruitful for Skyber. The alternative in hand was to hire and train a vast in-house data engineering team. This would have been inefficient and time-consuming. The ongoing association has provided them with the confidence to become more specific about which categories to expand. Using dashboards consistently has helped Skyber capture insights and improve its user funnel.
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2x 100% 5x
Use cases unlocked Satisfaction in service Discoverability
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Buoyed by the positive results so far, Skyber is interested in trying out Datazip, to connect with more of their data sources. Aside from collaborating as an execution partner, they will also seek strategic advice on the best ways to define data strategy. This would lead to better alignment on business goals and increase their competitive advantage in the crowded SaaS space.
If you are interested to understand how your data can give you a competitive advantage, improve customer satisfaction, optimize your ad spending, or increase revenue, do schedule a demo with us with this link.
