Data, analytics and information

MarketingOps 101: Enabling Marketing Teams to Operate More Effectively

Hey there, marketing enthusiasts! In the ever-evolving world of marketing, it's no secret that havin..

Maximizing Profit and Customer Satisfaction: Understanding and Reducing Online Returns

It's always fun to indulge in shopping. Be it a pink jumpsuit or the latest Samsung model on Amazon,..

A/B Testing Explained: Going Beyond the Basics with Examples

Before getting all technical and diving deep into the world of A/B testing, let us first get a littl..

Performance Marketing, from Theory to Practice: A Conversation with Arjun Dangi

Arjun DangiData Analytics | Performance Marketing | Marketing AnalyticsUltrahumanLinkedIn: Arjun Dan..

A Guide to Measuring Brand Lift After a Marketing Campaign

Brand lift is a term used by marketers and advertisers to measure the impact of their campaigns on t..

Unlocking the Power of RevOps: An Insider's Perspective with Chaitanya Mohan

Chaitanya (Chai)Senior Revenue Operations Analyst Zeni.ai LinkedIn: https://www.linke..

RevOps 101: Mastering the Art of Driving Revenue Growth

If you've worked for more than two weeks, you understand the frustration the lack of designing struc..

How Datazip Scaled Topmate’s Analytics That Drove Customer Engagement

Topmate: A way to monetize the network for the creators.Topmate enables professionals to handle requ..

Unlocking the Power of User Metrics: Metrics for User Usage and Adoption

Imagine you're a baker and you have a new recipe for a cake. You want to know if people are actually..

Navigating the Customer Journey: How Mapping Can Improve Your Business

If history has taught us anything, it is that maps always lead to amazing treasure chests. Quite sim..